Few icons embody the Filipino spirit as much as the jeepney—born from postwar resilience, painted with culture, and driven by purpose. But what happens when this symbol of ingenuity meets the urgency of climate change and the promise of clean energy?
In League Magazine’s June 2025 issue, the story of Francisco Motor Corporation (FMC) takes center stage—where the legacy of transforming abandoned WWII jeeps into cultural treasures now evolves into building hydrogen-powered vehicles for a sustainable tomorrow.
At the heart of this movement is Chairman Elmer Francisco, leading with faith, family, and foresight, while mentoring his son, Dominic Francisco, FMC’s young President and CEO. Together, they are proving that the jeepney’s soul doesn’t have to be lost in modernization—it can be reborn.
From Manila to Africa, FMC is driving change across 25 countries.
⚡ From steel and chrome to electric and hydrogen innovation.
From cultural symbol to global solution.
This isn’t just a story about vehicles. It’s about heritage, livelihood, and the audacity to reinvent without forgetting who we are.
Don’t miss “Keeping the Jeepney’s Spirit Alive” by Nepheline Lim Dacuno, exclusively in League Magazine June 2025. Discover how FMC is shaping the future of Filipino transportation while honoring its storied past.
Read the full feature in the June 2025 issue of League Magazine HERE and be inspired by a legacy in motion.
